OUR WHY
74% of high-growth startups fail due to premature scaling, not because of their product, but because they grow without the right structure in place.
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When sales systems, pricing, and positioning aren’t built to scale, growth becomes unstable. What looks like traction quickly turns into chaos, and that’s where most startups lose momentum.
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That’s why we built Startup Scaling — to help founders and early-stage businesses build the commercial foundations they need to scale sustainably. We combine go-to-market and commercial strategy, AI automation, and human-led soft-skills training to help startups communicate clearly, sell confidently, and grow with structure.​
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Our mission is simple: to stop premature scaling before it starts. We bridge the gap between vision and execution, turning scattered efforts into scalable systems that drive predictable growth.
Our Ecosystem
Startup Scaling is the consulting side — where founders and teams work directly with us to refine pricing, sharpen positioning, and create repeatable sales systems. We provide tailored services such as commercial audits, value proposition sprints, AI outreach automation, and sales and communication training.
Scaling a Startup is the platform we’ve built to share knowledge more widely — a practical space filled with insights, toolkits, and frameworks designed to help founders and teams learn, strategise, and scale smarter.
Together, they provide both the strategy and the tools to help startups grow with clarity and confidence.
What You'll Find Here
Hands-on commercial support that strengthens your pricing, positioning, and go-to-market strategy. From audits and sprints to automation and training, we help you build a commercial engine that grows with you.
Actionable advice, founder stories, and growth frameworks focused on strategy, communication, and leadership.
Toolkits & Playbooks (coming soon)
Downloadable PDFs, templates, and AI-powered resources to help you refine your systems, elevate your messaging, and scale smarter.
How We Help
Startups rarely fail because of poor products or a lack of ideas, they fail because they lack structure and the right systems to scale.
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Our consulting, automation, and soft-skills training services bridge that gap. We combine commercial clarity, emotional intelligence, and automation to create simple, actionable systems that deliver measurable growth.
Commercial Clarity
We cut through the noise to deliver simple, actionable strategies tailored to your product–market fit. No jargon. Just a clear plan to drive meaningful growth and measurable results.
Senior Expertise Without the Cost
Sales, marketing, pricing, and go-to-market delivered with the insight and vision of a senior commercial lead — but without the expense or overhead of full-time hiring.
Fast, Flexible Results
Practical, tailored solutions that help you scale faster. Select from Audits, Sprints, Workshops, or Retainers based on your current stage and growth goals.
Meet The Founder
Honey Honar
Your Commercial Growth Partner​​
Recent Client Work (case studies coming soon)
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Refined investor and intro decks, conducted competitor analysis, built onboarding materials, and developed a phased GTM strategy. Also advised on UX improvements to support commercial scaling.
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Sonic Trader (Trading Platform)
Clarified core value proposition, refined messaging, and designed an early-stage commercial roadmap to guide launch and investor outreach.
Tammwe (AI & Data Talent Solutions)
Delivered a sales strategy to sharpen positioning and support their pivot to a new enterprise-focused business model, helping align commercial and marketing efforts.
​​I’ve spent over 15 years working at the intersection of sales, strategy, and communication — from running my own ventures to leading commercial growth, partnerships, and go-to-market strategy across SaaS, AI, eCommerce, and real estate.
Over time, I began to see the same pattern repeat: brilliant products struggling to scale because their commercial and human foundations weren’t built for growth. Pricing based on guesswork. Messaging that undersells value. Founder-led sales that stall after early traction.
That’s why I launched Startup Scaling — to help founders build the clarity, systems, and confidence their businesses need to grow sustainably.
I combine commercial strategy, AI automation, and soft-skills training to bridge the gap between vision and
execution — turning scattered efforts into structured, scalable growth.​
That means:
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Designing go-to-market strategies that turn vision into revenue
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Building pricing and packaging that reflect true value
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Creating sales processes and playbooks that drive consistent conversions
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Developing messaging and positioning that cut through noise and win attention
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Training founders and teams in communication, confidence, and emotional intelligence
My approach blends intuition with strategy — combining commercial discipline with a deep understanding of human behaviour. I connect strategy to psychology, and sales to storytelling, helping founders articulate their value with clarity, conviction, and confidence.
Whether you’re refining pricing, preparing for investment, or repositioning your brand for scale, I bring the structure, strategy, and intuitive insight to help you grow smarter and lead stronger.
Testimonials
“Honey continually demonstrated out-of-the-box thinking, foresight, and passion. Her drive and creative approach to problem-solving were pivotal in securing high-value partnerships and driving revenue growth. Her ability to build and nurture strong, lasting relationships with clients is matched by strategic, data-driven thinking.
Honey’s enthusiasm is contagious, and her foresight in identifying market opportunities and proactive approach to challenges have significantly enhanced our growth.”
Sachin Pabari
COO, Cozmos