What this is
Scaling a Startup is a platform powered by Startup Scaling Ltd, created to help founders build strong commercial foundations before they scale.
Through insights, digital toolkits, and consulting services, we help early-stage businesses clarify their pricing, positioning, and go-to-market strategies — giving them the structure, confidence, and clarity to grow with purpose.
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Here, you’ll find:
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Content & Insights: Practical advice, founder and startup success stories, and growth frameworks.
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Toolkits & Playbooks: Actionable PDFs and guides to help you strengthen your strategy.
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Consulting Services: Hands-on commercial support to turn vision into revenue.
Startups Don’t Just Need Advice — They Need Traction
Our consulting services bridge the gap between strategy and execution, helping founders and CEOs close the space between where they are today and the growth they want tomorrow.
Commercial Clarity
I cut through the noise to deliver simple, actionable strategies tailored to your product–market fit. No jargon — just a clear plan to drive meaningful growth and measurable results.
Senior Expertise Without the Cost
Sales, marketing, pricing, and go-to-market delivered with the insight and vision of a senior commercial lead — but without the expense or overhead of a full-time hire.
Fast, Flexible Results
Practical, tailored solutions that help you scale faster. Select from Audits, Sprints, or Retainers based on your current stage and growth goals.
About Me
Honey Honar
Your Commercial Growth Partner
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I’ve spent the last decade helping startups and purpose-led businesses grow - from running my own ventures to leading commercial strategy, partnerships, and sales across SaaS, AI, eCommerce, and real estate.
Throughout the years, I’ve seen the same challenges appear again and again - unclear go-to-market plans, messy sales cycles, reactive pricing, diluted messaging, and a lack of structure that slows momentum. Too often, early-stage businesses rely on founder-led sales that don’t scale, or chase revenue without building the systems to sustain it. The result? Brilliant products that struggle to cut through in competitive markets.​
So I pivoted.
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I now work with founders to build the commercial foundations their businesses need to scale - the kind that turn traction into predictable, long-term growth.​
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That means:
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Designing clear go-to-market strategies that turn vision into revenue.
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Building pricing and packaging that reflect value and accelerate growth.
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Creating sales processes and playbooks that win enterprise clients and prepare for investment.
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Developing product guides and competitive analysis that sharpen value proposition and market position.
My approach blends creativity with commercial discipline, combining the strategic insight of a commercial lead with the curiosity of a founder. I understand both sides because I’ve been on both sides.
What truly sets me apart is a deep understanding of human behaviour and emotional intelligence - qualities that allow me to connect strategy to psychology, and sales to storytelling. I don’t just optimise systems; I help founders articulate their value with clarity, conviction, and confidence.
Whether you’re refining your pricing, preparing for investment, or repositioning your brand for scale, I bring the structure, strategy, and commercial firepower to help you get there.
Testimonials
“Honey continually demonstrates out-of-the-box thinking and foresight. Her creative approach to problem-solving has been pivotal in securing high-value partnerships and driving revenue growth.
With a mix of strategic, data-driven thinking and strong relationship-building, she consistently delivers commercial results.”